Timbuk2 and State Of Flux, the men’s clothing brand and shop on Valencia with a manufacturing/workshop area, collaborated on an exclusive crossbody bag during the COVID-19 pandemic, to remind us of the power of community collaboration.
Dreamt up by Timbuk2’s Head of Global Merchandising, Brandon McCarthy, and State Of Flux’s co-founders Johnny Travis and Herbert Gracia, the two brands seamlessly came together thanks to aligned purposes. With a dedication to the local community, as seen in Timbuk2’s donation of 50,000 face masks and coverings and State Of Flux’s buy one give one initiative with their GOLIV-20 face masks and hosted workshops, the two brands are all about supporting local.
The partnership, featuring Timbuk2’s Mini Hustle Duffel, marks an encouraging moment for these two San Francisco brands, getting back to business and pushing forward. With custom co-branding, spotlighting State Of Flux’s mantra, “Never break. Never settle. Never fold.” the limited-edition bag was designed and sewn in Timbuk2’s Mission District Factory.
"I've known Johnny and Herbert since I was a customer at their former shop, FAZE. When I heard they were opening a new shop and learned about their business model and commitment to connecting the community, I knew we had to partner up. There is such strong brand alignment between Timbuk2 and State Of Flux, it was a no brainer”
– Brandon McCarthy, Head of Global Merchandising at Timbuk2
"As San Francisco natives, Timbuk2 has always been a legendary brand to us. Getting the opportunity to work with them and Brandon has been inspiring. Fusing our ideas and our factories has been such a cool opportunity, and we know the community will love the outcome.”
– Johnny Travis, Co-Founder and Head of Marketing at State Of Flux
The Mini Hustle Duffel
Gets you out and safely exploring your city, right when we need it most. We've unfortunately sold through the State of Flux Edition, but you can still find our standard Mini Hustle Duffel below.
For more information on State Of Flux, visit www.stateofflux.shop or follow @StateofFlux on Instagram. Be sure to follow @Timbuk2 on Instagram to stay up to date on news.
Both Timbuk2 and State Of Flux are proud members of SFMade–a nonprofit organization in San Francisco that empowers manufacturers, creates jobs and transforms our city. Click here to read the article SFMade wrote about the collaboration.